MMFC Annual Report

This annual report was created for the Menomonie Market Food Co-op (MMFC) in Menomonie, Wisconsin. 2016 was a milestone year for MMFC because it marked the one-year anniversary of their store expansion and relocation. I perfect-bound four copies of this report by hand.

All photos in this report (except the employee and board member headshots) are my own photos. I visited local farmers who supply food and products to MMFC, and photographed them doing daily farm activities. Showing photos of the farmers provides a way for the viewer to "meet their farmers" through the report, and seeing farmers' faces gives the report a personable and welcoming feel.

I also designed and photographed displays of food. I placed these photos behind graphs and charts to better engage the reader in the information, and to display some of the types of food available at the co-op.